Other products I've noticed recently:
> Soup in a can -- just pop the lid, microwave, and drink. Nothing chunky, and salty enough to shrivel a slug, but not too bad.
> The Dilberito (ok, I haven't seen it, but I read that it's coming): one microwavable burrito with 100% of many of your nutrition needs. For people with no patience for fruit and vegetables and vitamins and whatnot.
> Pre-mixed stir fry in a bag WITH bits of beef or chicken. This started a few years back but god love 'em, Create-A-Meal deserves props.
OK, I could find more examples if I really looked. The point is, trending toward convenient nutrition is a good thing, since so much convenience food has been toxic in the past. Derrick Z. Jackson noted back in the 90's, the junk-food and frozen-food aisles and displays were muscling out traditional, healthy foods. Maybe those foods are making a comeback, with these convenient packages.
Find a way to work in the Hungry Man motto: "I know what I like, and I like a lot of it."