Taste: the Final Frontier

I suggested before that NASA wasn't hip enough to do self-consciously geeky promotions, like Brain Awareness Week (you just missed it). But at least they're not quashing this:

"This is the big announcement that Long John Silver's has been waiting for since January - that there is evidence of a past salty sea on Mars," said Mike Baker, Chief Marketing Officer for Long John Silver's, Inc. "We can't wait to celebrate NASA's out-of-this-world success, and there's no better way to recognize their giant accomplishments than with free Giant Shrimp for America."

On Monday, May 10, between the hours of 2 p.m. and 5 p.m., customers can stop by any participating Long John Silver's restaurant and enjoy a free Giant Shrimp (one piece per customer).

Long John Silver's President Steve Davis sent a personal letter to NASA Administrator Sean O'Keefe, congratulating NASA on their discovery.

"We've been following the Mars Exploration project since the beginning," Davis wrote, "and we've been anxiously awaiting word of evidence of an ocean on Mars. The rovers have been extremely busy since they arrived on Mars - they've had 'plenty of things on their plate.' Now, with the discovery of ocean water, America can add one more thing to its plate - free Giant Shrimp."

Really, it won't be long before we realize the Onion's prediction of the Coca-Cola Rover finding evidence of Desani on Mars. Whatever it takes to fund the moon base.

(thanks to Feet First)